JBL is once again pushing the limits of what headphones can do with the JBL Tour One M3 Smart TX—the most advanced model in their lineup and easily one of the most versatile over-ears you can buy today. Designed for music lovers, audiophiles, and frequent travelers, these headphones aren’t just about great sound—they’re about making high-end audio work seamlessly in any setting.

The highlight feature is the JBL Smart TX audio transmitter. This is more than just wireless tech; it turns the JBL Tour One M3 Smart TX into a universal audio solution. You can connect it to any source—USB-C, analog, laptops, tablets, TVs, even airplane entertainment systems—and stream directly to the headphones. Latency is nearly nonexistent, call quality is sharper, and with Auracast™ broadcast capabilities, you can even share your audio with multiple Auracast-enabled devices at the same time. Movie night with friends? Everyone gets the same sound in perfect sync.

When it comes to sound, the JBL Tour One M3 Smart TX delivers what you expect from JBL, and then some. The 40mm Mica Dome drivers are tuned to hit deep, rich bass, smooth mids, and crisp highs. Whether you’re streaming over Hi-Res Bluetooth or using lossless USB-C audio with the built-in DAC, everything feels precise and powerful. If you want an even more personal touch, JBL Personi-Fi 3.0 in the JBL Headphones app creates a hearing profile unique to you, with a 12-band EQ and left/right balance tuning for full customization not to mention that the JBL Tour One M3 Smart TX comes in 3 different colors such as Blue, Black and Rose gold with all three colors having a almost metallic sheen to it. 

Noise control is another standout. True Adaptive Noise Cancelling 2.0 uses eight microphones to analyze your surroundings and block out distractions in real time, whether you’re in a café, a busy street, or 30,000 feet in the air. The new ear cushion design improves passive isolation, so even without ANC, it’s easy to escape into your music. For times when you need awareness, Ambient Aware and TalkThru modes let you hear the outside world without removing the headphones—both fully adjustable in the app.

The JBL Tour One M3 Smart TX also doubles as a rock-solid communication tool. The 4-mic adaptive beamforming system, backed by JBL’s AI algorithms, makes sure your voice cuts through noise clearly. It’s even Zoom-certified via wired connection, so it’s as good for video calls as it is for playlists.

Comfort and endurance round out the package. The super-soft, memory-foam-filled ear cushions are designed for hours of wear, while the lightweight frame makes them easy to carry. Battery life is exceptional—70 hours of playback on a full charge, plus 5 extra hours from a 5-minute speed charge—making them perfect for long-haul flights or week-long commutes.

For an added layer of immersion, the JBL Spatial 360 audio with head tracking locks sound in space, so even as you turn your head, the music or movie feels anchored, like you’re in the middle of a live show or film. It’s a subtle but impressive feature that makes movies, games, and even regular music sound bigger and more dynamic.

JBL showcased all of this at a launch event that felt more like a live audio experience than a typical product reveal.

Guests got to watch immersive movie scenes and enjoy live performances by Clara Benin and Janine Teñoso, all through the JBL Tour One M3 Smart Tx headphones.

 Larry Secreto, Director, Consumer Audio, Harman Philippines

said  “This isn’t just a product launch, this is a glimpse into the future of audio,”  —and it’s hard to disagree.

If you want to hear the difference yourself, JBL is hosting the Tour One M3 Experience at SM North EDSA, The Block (July 24–30, 2025). With demo zones designed to mimic airplane cabins, cafés, and living rooms, you can see firsthand how the Smart TX transmitter, Auracast™, Personi-Fi 3.0, and True Adaptive ANC work in real-world scenarios. Plus, enjoy up to 75% off on select JBL headphones and earbuds.

The JBL Tour One M3 Smart TX isn’t just another pair of wireless headphones—it’s a future-ready audio hub, built for anyone who expects powerful sound, advanced features, and total flexibility no matter where they’re listening.

For more details and to see the full list of stores where the new products are available, check out JBL’s official social media pages: (Facebook) @JBLPhilippines, (Instagram) @jblph, and (TikTok) @jblph_official. 

SEE ALSO:JBL Introduces the Tour One M3 Series, Its Most Feature-Rich, High-Performance Headphone Yet