HONOR Philippines has partnered with Studio Viva for a new entertainment-driven campaign ahead of the highly anticipated launch of the HONOR 600S in the Philippines.

As part of the collaboration, HONOR and Studio Viva are introducing “The CEO’s New Jowa,” a drama reel starring Guji Lorenzana and Krissha Viaje. The series premieres on October 1, 2026, coinciding with the official launch of the HONOR 600S.

Blending romance and drama, The CEO’s New Jowa offers audiences an engaging story while organically showcasing the HONOR 600S. Select scenes in the drama reel were captured using the device, giving viewers a glimpse of its imaging capabilities as part of the narrative experience.

The partnership reflects HONOR Philippines’ commitment to connecting with young professionals, content creators, and digitally engaged consumers through innovative campaigns that merge technology, entertainment, and creativity.

“We’re excited to partner with Studio Viva to introduce the HONOR 600S in a fresh and engaging way,” said Stephen Cheng, Vice President of HONOR Philippines. “Through The CEO’s New Jowa, we’re giving audiences an entertaining story while giving them a glimpse of the HONOR 600S and what it can bring to their own creative experience.”

Catch the drama reel “The CEO’s New Jowa” on October 1, 2026, on HONOR Philippines’ social media pages, alongside the official launch of the HONOR 600S. Additional details, including pricing, availability, and other launch offers, will be revealed soon.

Watch the HONOR 600S grand launch here: https://bit.ly/H600S_GrandLaunch_PR.

For more information about HONOR Philippines, you may visit: https://www.honor.com/ph/. To stay updated on launch announcements, product information, and exclusive offers, follow HONOR Philippines’ social media platforms on Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph/) and TikTok: (Tiktok.com/@honorphilippines) for exclusive launch updates, product information, and more. #HONOR600S #AnythingIsPossible #HONORPhilippines #HONOR600Series

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About HONOR

HONOR is a global leading AI device ecosystem company. It is committed to revolutionizing human-to-device interactions to bridge the AI ecosystem with all consumers in the agentic AI era and beyond. The company endeavors to open industrial boundaries through open, seamless collaboration to co-create a value-sharing ecosystem with industry partners. With an innovative product portfolio spanning AI phones, PCs, tablets, wearables, and more, HONOR aims to empower every human, enabling everyone to embrace the new intelligent world.