LG Electronics turned up the holiday cheer with its Joyful Clean Holiday Pop-Up, running from December 12 to 17, 2025, with the introduction of the new LG AI Washing Machines and LG Styler powered by advanced Korean technology, giving guests a special preview at LG’s next-level home innovations. Hosted by the energetic Kuk Shine, the event blended style and smart living for families and fashion enthusiasts alike, welcoming guests into a space filled with lights, music, and holiday magic at the SM Mall of Asia. The celebration also featured a special appearance by Kim Won Shik, who shared his enthusiasm for LG’s innovative products, along with a high-energy performance by Saja Boys that captivated the crowd with their dynamic dance routine.
The immersive pop-up offers hands-on experiences with LG’s latest innovations, from the LG Styler with HandySteamer™ to the LG AI Washing Machines. Visitors could see for themselves how these smart home solutions fit seamlessly into modern holiday life, making last-minute outfit prep, family laundry, and garment care effortless. The pop-up gives everyone a chance to enjoy the festive ambiance, interactive demos, and exciting surprises that make LG’s holiday celebration truly one-of-a-kind.
Mr. Nakhyun Seong, LG Philippines Managing Director, expressed his excitement and pride, inviting guests and mall-goers to explore, try, and discover how LG’s innovations can bring more convenience, care, and joy into their homes. “We’re excited to open this week-long pop-up store where you can experience the latest innovations from our new AI-powered Washing Machines and the new LG Styler. These products represent the best of Korean technology: smart, efficient, and designed to make everyday living easier, especially during the busy holiday season,” he shared.
Ms. Alyssa Alvarez, LG Philippines Product Marketing Manager for Home Solutions Emerging Products, showcased the LG Styler with HandySteamer™, highlighting its smart and convenient features that make fabric care effortless, especially during the busy holiday season. “The LG Styler is designed to fit seamlessly into your daily life,” she shared. “It now features a Smart LCD Touch Display, making it even easier for users to operate with intuitive controls, clear icons, and real-time monitoring.”
The LG Styler with HandySteamer™ quickly removes wrinkles from garments that don’t need a full cycle, while the EZ Fit PantsPress™ function gives trousers a crisp crease without ironing. QuickRefresh™ feature revitalizes clothes in just 18 minutes, and the AutoFresh System™ keeps garments fresh while dehumidifying your home with up to 10L capacity. It also removes 99% of dust with a gentle twisting motion, ensuring clothes are clean, fresh, and ready to wear. “We’re excited for everyone to try it and experience how it can make holiday preparations easier, faster, and more enjoyable,” Alyssa added.
Korean actor and singer Kim Won Shik also graced the event, raising the vibe for guests and spectators alike. Known for his roles in Alchemy of Souls and Reunion Counselling, as well as his performance of the official soundtrack for the Philippine adaptation of What’s Wrong With Secretary Kim, Kim also shared his excitement about the LG Washing Machine lineup. “With my busy schedule, rehearsals, filming, and traveling, taking care of my clothes is important. That’s why I’m excited about the LG Washing Machine lineup, especially the feature that detects fabric and chooses the best wash automatically.” He also thanked LG Electronics and his Filipino fans, sending his gratitude and holiday cheer to everyone present.
Kuk Shine shared how the LG Styler has become her go-to essential, especially on busy days. “I love using the LG Styler, especially when I’m on the move,” she shared. “It keeps me polished despite my packed schedule. I just place my outfit inside, do my makeup and prep for the day, and when I come back, it’s fresh and wrinkle-free. For someone always on the go, having this at home is a lifesaver, it keeps me looking put-together without any stress.”
The event was also hyped up by a dynamic performance of Soda Pop from Saja Boys, who energized the crowd with their high-energy dance moves and captivating stage presence, kicking up the fun to the celebration.
Mr. Chang Hee Doh, LG Philippines Product Director for Home Solutions, presented a special sneak peek of LG’s upcoming innovations, set to launch in 2026. “This is part of the next-generation TX Topload series. You’ll immediately notice the new design, sleeker, more modern, and built for intelligent fabric care. Inside, you can expect upgrades with AI DD™, 6 Motion™, and TurboWash3D™, making top load washing smarter than ever,” he shared. More details will be revealed soon, promising a new era of smart, convenient, and efficient laundry care. He also expressed his gratitude to everyone at the celebration. “Thank you for joining us as we showcased our latest innovations, the AI Front Load, AI Top Load, and the new LG Styler, along with an exciting first look at our upcoming 2026 products. We hope you’re as excited as we are for what’s ahead,” he said. LG’s brand partners, Breeze, Surf, Dove, Surf Fabric Conditioner, and Close Up, also supported in bringing the lifestyle and practical care focus of the event to life.
Visit the LG Joyful Clean Holiday Pop-Up from December 12-17, 2025 at the Level 2 of SM Mall of Asia, Entertainment Mall and explore LG’s latest innovation. Register and get a chance to take home an LG 20L NeoChef Microwave Oven or one of three LG 21KG AI Top Load Washing Machines in the raffle. Winners will be announced on the official LG Philippines Facebook and Instagram pages.
The Joyful Clean Holiday Pop-Up perfectly captures LG’s vision of making everyday life better. From innovative appliances that simplify laundry to lifestyle experiences that bring families and friends together, it showcased how smart solutions can create more convenience, care, and joy at home. Life isn’t just about having the latest technology—it’s about the meaningful experiences it creates and the impact it brings to our everyday lives. With LG, every moment, whether tackling holiday chores or enjoying festive celebrations with loved ones, reminds us that Life’s Good. Discover more at www.lg.com/ph and stay connected by following LG Philippines (@lgphilippines) on https://www.linkedin.com/company/lg-electronics-philippines-inc/, www.facebook.com/LGPhilippines/, www.instagram.com/lgphilippines/ and www.tiktok.com/@lgphilippines.
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About LG Electronics, Inc.
LG Electronics is a global innovator in technology and consumer electronics with a presence in almost every country and an international workforce of more than 75,000. LG’s four Companies – Home Appliance Solution, Media Entertainment Solution, Vehicle Solution and Eco Solution – combined for global revenue of over KRW 88 trillion in 2024. LG is a leading manufacturer of consumer and commercial products ranging from TVs, home appliances, air solutions, monitors, automotive components and solutions, and its premium LG SIGNATURE and intelligent LG ThinQ brands are familiar names world over. Visit www.LGnewsroom.com for the latest news.
