Jollibee Philippines earned gold and bronze honors at the 25th PR Awards Asia-Pacific for campaigns recognized in the Esports/Gaming and PR Event categories.

 

 

The brand was awarded Gold for its “Jollibee GameJoy Combos” campaign under the Esports/Gaming category for integrating gaming culture into its engagement strategy to reach younger audiences. The initiative, a promotional dining program in partnership with UniPin, bundles select meals with GameJoy Credits Mystery Cards that can be redeemed as in-game credits across thousands of online titles, linking food purchases with gaming rewards.

It also received a Bronze award in the PR Event category for “Reimagining Mealtime as a National Literacy Movement” through Jollibee’s Kids Values Meals initiative in partnership with Adarna House. The program offers educational storybooks that promote core Filipino values such as honesty, respect, generosity, responsibility, and environmental stewardship. Each meal package includes food, a storybook, an activity sheet, and a reward sticker, with a portion of proceeds helping fund classroom construction nationwide.

The PR Awards Asia-Pacific, organized by Campaign Asia-Pacific, is a regional industry program that recognizes communications campaigns, agencies, and professionals across the region.

Craving more Jollibee treats and exclusives? Head to www.jollibee.com.ph for the latest updates, order your favorites at https://order.jollibee.com, and follow us on social media for more JOYful surprises!

 

 

 

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About Jollibee

Jollibee is the largest fast food chain brand in the Philippines, operating a network of more than 1,600 stores in 17 countries. A dominant market leader in the Philippines, Jollibee enjoys the lion’s share of the local market that is more than all the other multinational fast-food brands in PH combined. With a strict adherence to the highest standards of food quality, service and cleanliness, Jollibee serves great-tasting, high-quality and affordable food products to include its superior-tasting Chickenjoy, mouth-watering Yumburger, and deliciously satisfying Jolly Spaghetti among other delicious products.

Jollibee has embarked on an aggressive international expansion plan, with more than 270 international branches in the United States, Canada, China (Hong Kong & Macau), Brunei, Vietnam, Singapore, Malaysia, Saudi Arabia, United Arab Emirates, Qatar, Oman, Kuwait, Bahrain, Italy, Spain, and in the United Kingdom.