MANILA, AUGUST 27, 2020 – Brands and Micro, Small, and Medium Enterprises (MSMEs) are gearing up for Shopee’s signature annual shopping event, 9.9 Super Shopping Day. With more Filipinos going online-first for their shopping needs, the highly anticipated 9.9 Super Shopping Day provides brands and retailers the opportunity to reach more customers and amplify their online presence.
This year, 9.9 Super Shopping Day takes on greater significance in the Philippines, as the nation continues to combat the pandemic and uphold social distancing efforts. The 9.9 Super Shopping Day acts as a springboard for recovery for brands and MSMEs and is in line with the new normal where consumers are now online-first. Shopee is working closely with brands and MSMEs to bring shoppers the most comprehensive assortment of products at 9.9 Super Shopping Day. It includes greater logistics integration and marketing support, which will help brands and MSMEs make the most of the spike in demand.
Leading brands and MSMEs such as Aukey, Vivo, and Playbookstore have outlined their goals and their plans this 9.9 Super Shopping Day.
Aukey, an electronics and mobile tech accessories company, is stepping up logistics coordination with Shopee and optimizing their marketing efforts to maximize higher user traffic at 9.9 Super Shopping Day. “We want to give our customers the best shopping experience with better deals and faster deliveries. It is why we ensure that our inventory can meet the increasing online demand. We also have a dedicated logistics team that keeps track of orders on Shopee, helping us optimize the delivery process so that customers receive their parcels as soon as possible. Along with that, our social media ads will run before the live sale to ensure that our target customers will see our offers during the shopping event.” says Janine Mangahas, Brand Manager for Aukey Philippines.
Mangahas added, “Besides, Shopee offers a wide range of payment options to meet our consumers’ differing needs. It’s especially vital for brands like us who want to reach more clients and customers who don’t have debit or credit cards.”
Meanwhile, Vivo aims to give their customers the best possible deals at 9.9 Super Shopping Day. Tess Xian, Digital Manager for Vivo Philippines, says, “We believe that our products help customers stay connected with their friends and loved ones, especially during these difficult times. With this, we plan to offer exclusive discounts on selected smartphones on Shopee and vouchers to provide greater cost savings for our consumers. ”
“Also, we find the paid search ads on Shopee very useful because it helps customers find what they are looking for more efficiently. Shopee’s social features such as Shopee Feed and Stories let us engage our fans more easily on the app, making it easy for our customers to stay up-to-date on our latest updates. Besides this, we can build consumer trust in our product quality and our brand image by posting positive product reviews on Shopee Feed,” Xian added.
Judy Wong, @playbookstore
Sellers such as Playbookstore are also mapping out their plans for 9.9 Super Shopping Day. After being on Shopee for three years, Judy Wong, the owner of @playbookstore on Shopee, is a veteran in big campaigns like 9.9 Super Shopping Day. “We prepare as early as possible, with our marketing team, designing all our photos and homepage to follow the overall theme of the campaign. During the preparation phase, we worked closely with the Shopee team to set targets, and they always shared with us tips on how to hit those targets, which has been very helpful,” she said. “Also, we find ShopeePay useful as it makes online shopping more convenient, easy, and secure for our consumers and us. With ShopeePay, our consumers can easily make online payments when they purchase from us. They are also able to make these purchases with the ease of mind because ShopeePay follows strict security standards and is supported by strong infrastructure as well as 24h Customer Service teams to respond to customer queries.” she added.
Ruoshan Tao, Head of Marketing at Shopee Philippines, said, “We appreciate the strong support from MSMEs and brand partners for our 9.9 Super Shopping Day. This year’s key commitment for 9.9 Super Shopping Day is to supercharge recovery for local MSMEs, sellers, and brands, and Shopee has rolled out a wide range of support measures to help them achieve success with us. We will continue to empower businesses of all sizes to unlock growth opportunities at our signature shopping event and deliver our users’ best experience.”
Shopee 9.9 Super Shopping Day
The Shopee 9.9 Super Shopping Day will run from August 19 to September 9, 2020. It will feature exciting promotions like free shipping with ₱0 minimum spend, daily flash deals for as low as ₱9, and bigger discounts when shoppers use ShopeePay. Consumers will also get huge discounts up to 90% off on leading brands, win exciting prizes via in-app games, and many more.