Global Gadgets and Gears

Lite Up and Discover Your True Self with Xiaomi

Manila, Philippines, November 25, 2021 – Xiaomi Philippines is releasing the “Lite Me Up” online series, a four-part online series that showcases the journey of the Lite Crew, four stylish and creative individuals discovering and expressing their true selves, as well as owning their style, with the help of the Xiaomi 11 Lite 5G NE.

Guided by a group of Lite Style Experts – It girl and trendsetter Gabbi Garcia, fashion stylist Maita Baello, celebrity makeup artist Mark Qua, and photographer Rxandy Capinpin, the aspirants will discover how to unleash their most creative and stylish selves.

“When it comes to fashion, I love experimenting and mixing up my wardrobe. But my most important style advice is to always make sure to express your truest self whether in real life or online. I’m excited to work with Xiaomi to help the Lite Crew in finding and expressing their own style with the help of the Xiaomi 11 Lite 5G NE,” shared Gabbi.

The Lite Crew includes the pretty and dainty wallflower, Sofia Jahrling, sporty and cool-girl, Bela Braza, who kicks ass in any sport, but will charm you with her fun-loving personality. When it comes to fun, suave player Vince Marcelo is your guy who is game for anything. Completing the Lite Crew is Brad Go, the artist with a bit of mystery.

It girl Gabbi Garcia (third from left) is ready to take on the challenge with the Xiaomi Lite Style Crew (L-R) Brad Go, Bella Braza, Sofia Jahrling, and Vince Marcelo.

Combining their knowledge and experience, these (stet) influencers will help the Lite Crew to brighten up their own style. Throughout the four-week run, the experts will present the participants specific tasks with a new challenge every week inspired by the Xiaomi 11 Lite 5G NE, which has a sleek design and trendy colors perfect for anyone who wants to express their own unique style and strives to pursue it. To give a sneak peak, the first challenge will test their creativity and self-expression by asking them to share a look that best represents their personal style – complementing the Xiaomi 11 Lite’s sleek colors, of course!

The episodes will be released weekly from November 27, December 2, December 9, and December 16 and will be posted on Xiaomi Philippines’ Facebook and YouTube pages so stay tuned!

Xiaomi Philippines Marketing Head, Tomi Adrias, shared, “In line with the goal of the Xiaomi 11 Lite 5G NE, the Lite Me Up Series was created with the goal of inspiring people to celebrate their own unique selves through style.”

The Xiaomi 11 Lite 5G NE delivers a clean and refreshing look that’s just as eye-catching as it is comfortable to grip. This smartphone provides an astonishing 1.07 billion onscreen colors for a high degree of color accuracy. The screen also features a high refresh rate of 90Hz and a touch sampling rate of 240Hz, which keeps you entertained with significantly reduced lag and stuttering. It is equipped with a 64MP triple camera array including a 64MP main, an 8MP ultra-wide angle, as well as a 5MP telemacro that enhances your purview and can capture the world without limits. Xiaomi 11 Lite 5G NE is also battery efficient with a large 4,250mAh battery that supports 33W fast charging. 

All this is made possible through the Qualcomm Snapdragon 778G 5G Mobile Platform packed into Xiaomi 11 Lite 5G NE. In addition, Xiaomi 11 Lite 5G NE arrives in four color variants suited to match your style. Truffle black, Bubblegum Blue, Peach Pink and Snowflake White. 

Xiaomi 11 Lite 5G NE comes in three variants, 6GB+128GB, 8GB+128GB, and 8GB+256GB at a recommended retail price of PHP 16,990, PHP 18,990, and PHP 20,990 respectively and is available for purchase from official Xiaomi Authorized Stores.

You may also visit the Xiaomi Shopee Global stores as well as the Xiaomi Philippines store on Shopee. You can also follow the official Xiaomi Facebook Page for other updates.







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About Xiaomi Corporation
Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is a consumer electronics and smart manufacturing company with smartphones and smart hardware connected by an IoT platform at its core.
Embracing our vision of “Make friends with users and be the coolest company in the users’ hearts”, Xiaomi continuously pursues innovations, high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.
Xiaomi is one of the world’s leading smartphone companies. The company’s market share in terms of smartphone shipments ranked No. 3 globally in the third quarter of 2021. The company has also established the world’s leading consumer AIoT (AI+IoT) platform, with 374.5 million smart devices connected to its platform as of June 30, 2021, excluding smartphones and laptops. Xiaomi products are present in more than 100 countries and regions around the world. In August 2021, the company made the Fortune Global 500 list for the third time, ranking 338th, up 84 places compared to 2020.
Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index.
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