Following the Philippine launch of the ASUS ExpertBook Ultra on July 1, ASUS Business Philippines today announces the ASUS ExpertBook Ultra Beats Murphy Law video series — a content campaign that puts the flagship business laptop through exactly the kind of real world scenarios that ruin an ordinary laptop and an ordinary professional’s day.
The series is anchored by two of the country’s most recognized professionals, Award winning Broadcast Journalist, Host and Business Consultant Rico Hizon and Award winning Actress, Host, and Entrepreneur Gabbi Garcia — both officially introduced as ASUS ExpertBook Brand Ambassadors in the Philippines.
MURPHY’S LAW HAPPENS TO EVERYONE
Every professional has a Murphy’s Law story. The coffee that spilled five minutes before a client presentation, the laptop that died mid-meeting because there was no outlet in the conference room or the bag that got tossed in an overhead bin.
These are not hypothetical scenarios. They are every working day for the modern Filipino professional who carries a laptop across Manila, between client sites, through airport security, and back home.
Rico Hizon knows this reality firsthand. With nearly four decades of broadcast journalism across GMA, CNBC Asia, BBC World News, CNN Philippines, and now ABS-CBN News Channel — Rico has worked in studios, live sets, client boardrooms, and international press rooms where one device failure can derail a live broadcast. When your career depends on being on-air and on time, your laptop cannot afford to fail. His role in the ASUS ExpertBook Ultra Beats Murphy’s Law series reflects that reality that a professional whose work demands zero tolerance cannot afford a device failure.
Gabbi Garcia brings a different lens to the same truth. As an award-winning actress, host, and entrepreneur, Gabbi represents the next generation of Filipino professionals who refuse to let a laptop slow them down. From production shoots to brand meetings, to content creation — her days are long, unpredictable, and unforgiving. In the video series, she puts the ASUS ExpertBook Ultra through exactly the kind of chaos that defines her working life.
WHY MURPHY’S LAW CANNOT BEAT THE EXPERTBOOK ULTRA
The ASUS ExpertBook Ultra was built for the moments when everything goes wrong — and it was engineered to make sure the professional never feels it.
Worry-Free Against Accidental Water Spills
Pressured with the deadlines, you’re almost done with your tasks until water accidentally spilled on your laptop? Whatever ends up on the keyboard during a deadline, ASUS ExpertBook Ultra can handle that. The ExpertBook Ultra’s splash-resistant keyboard is designed to route liquid away from critical components. What ruins a regular laptop barely interrupts a workday on the ASUS ExpertBook Ultra.
Worry-Free Performance, Even Under Pressure
Running a video call, a live document, an AI assistant, and a data dashboard — all at once, all day. The ASUS ExpertBook Ultra can handle everything at once. A high-performance CPU, up to Intel® Core™ Ultra X9 Series 3 Processors with Intel® Arc™ Pro graphics and with Intel vPro®, and up 50 NPU TOPs that runs AI tasks on a separate processor entirely. Nothing competes for resources. Nothing slows down. AI tasks run on its own lane so the rest of the workday keeps moving at full speed.
Worry-Free Against Drops and Physical Damage
Working from anywhere means moving from boardroom to airports, client offices or in transit. Bags get dropped; overhead bins are rough. Business travels are unpredictable. The ASUS ExpertBook Ultra has passed 24 MIL-STD-810H military-standard tests and 157 additional ASUS in-house durability validations — including drop testing from heights of up to 120 cm. This is a device tested against the kind of physical stress that Filipino professionals put a laptop through every single day.
Worry-Free Charging. No Outlet? No Problem
No hunting for wall outlets and cutting a meeting short because the battery icon turned red. The workday ends when the professional decides — not when the battery does.
ASUS ExpertBook Ultra is powerbank-chargeable via USB Type-C, the same powerbank that we usually keep in our own bags. It is also equipped with long battery life lasting up to 26 hours, so you can make even the most important business decisions from dawn till dusk.
Worry-Free Against Scratches and Stains
The ASUS ExpertBook Ultra’s 9H Nano Ceramic surface is five times more scratch-resistant than the industry standard and repels fingerprints, stains, and smudges on contact. A laptop that looks as clean at the end of the workday, as it did at 8AM without a protective case, without a sleeve, without babying it. That is what 9H hardness actually means in real life corporate situations.
Worry-Free for Your Eyes. Day and Night.
ASUS ExpertBook Ultra’s 14-inch 3K Tandem OLED display is gentler on the eyes than any standard business laptop screen. From its anti-glare display that eliminates reflection in bright environments, ASUS ExpertBook Ultra’s Tandem OLED display delivers true blacks
and vivid colors. For a professional working 10 to 12 hours a day, from a sunlit office in the morning to a dimly lit hotel room at night, this display adapts to every lighting condition without straining the eyes.
Worry-Free Portability. Truly Anywhere.
At 0.99 kg and 10.9 mm thin, the ASUS ExpertBook Ultra is among the lightest business laptops in the world. It fits into any bag, survives daily commute and travels, and never adds weight to an already full, busy workday.
Worry-Free for Businesses, Reliable and Trusted by IT Experts.
The ASUS ExpertBook Ultra is a business-grade laptop built for organizations of every size. ASUS Business Philippines offers flexible configurations tailored to specific enterprise requirements, whether for a single executive unit or a full team deployment. Each device comes with a comprehensive 3-year warranty, which includes the battery and charger, and is extendable up to 5 years, ensuring long-term reliability. One device, configured for how your business actually works, is now even more secure.
Beyond hardware, ASUS Business also offers upgradeable business solutions specifically designed to help IT Heads and businesses minimize downtime. These solutions include next-day local on-site service, local accidental damage protection, and more, providing unparalleled support and peace of mind for your entire team.
Worry-Free Against Replacement Costs
Every ASUS ExpertBook Ultra comes with a standard 3-year warranty that covers the device, battery, and charger, extendable up to 5 years for complete peace of mind. With 100+ ASUS Service Centers from Luzon, Visayas to Mindanao and the ASUS Business Support Program offering priority servicing and on-site repair, the ASUS ExpertBook Ultra is truly a flagship device that’s built to last.
ASUS EXPERTBOOK BRAND AMBASSADORS
ASUS Business Philippines officially introduces Rico Hizon and Gabbi Garcia as Brand Ambassadors for ASUS Expert Series carrying forward ASUS ExpertBook Ultra’s positioning it not just as the Flagship of the Industry but as a durable, reliable, AI-powered premium business laptop into the next phase with this video series.
Rico Hizon is a multi-award-winning broadcast journalist with 38 years of experience across GMA, CNBC Asia in Hong Kong, BBC World News in Singapore and London, CNN Philippines, and ABS-CBN News Channel. He is the host of Beyond the Exchange with Rico Hizon on ANC, winner of the Best Talk Show Host award at the 30th Asian Television
Awards, and Grand Final Winner for Best Factual News Presenter at the Asian Academy Creative Awards and currently serves as a business consultant.
Gabbi Garcia is one of the Philippines’ most recognized young actresses, a host, and entrepreneur. Gabbi has built a reputation for professionalism, versatility, and an entrepreneurial spirit that extends well beyond entertainment. Her role as an ASUS ExpertBook Brand Ambassador reflects the next generation of Filipino professionals who demand premium, AI-ready tools that match their pace.
ASUS ExpertBook Ultra Now Available in the Philippines, Offers Limited Time Early Bird Promo
ASUS Business Philippines is offering an exclusive Early Bird Bundle Promo for the ASUS ExpertBook Ultra. Purchase any ASUS ExpertBook Ultra during the promotional period period on select tech stores nationwide, and ASUS Expert Stores in Lazada or Shopee and get one (1) an ASUS 100W GaN Charger and ₱10,000 worth of SSI Gift Vouchers that you can use to purchase select luxury and premium items under SSI Group. Visit the ASUS Business Philippines website for more details. DTI Fair Trade Permit No. FTEB-261070 Series of 2026.
The ASUS ExpertBook Ultra is now available starting at Php 129,995 at select ASUS authorized stores and tech stores nationwide.
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Where to Buy ASUS ExpertBook Ultra: https://ph.asus.click/ExpertBookUltra WheretoBuy
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ASUS Expert Store – Lazada: https://ph.asus.click/ASUSExpertBookStoreLazada • ASUS Expert Store – Shopee: https://ph.asus.click/ASUSExpertBookStoreShopee
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