Xiaomi wants you to ‘Live Vivid’ with the newly launched Redmi Note 12 Series

#TeamRedmiNote ambassadors BGYO, Niana Guerrero, and more also released a vibrant anthem and TikTok dance trend to accompany the midrange device

Xiaomi recently launched the Redmi Note 12 Series with a lively campaign that encapsulates the Gen Zs’ vivid lifestyle and personality. With the tagline “Live Vivid,” users are encouraged to capture vibrant memories and make attention-grabbing content with the newest mid-range smartphone from Xiaomi.


To further capture the enthusiasm for life of this generation’s youth, Xiaomi launched a song and music video titled “Live Vivid” performed by #TeamRedmiNote ambassadors P-pop group BGYO, and featuring dance and lifestyle creator Niana Guerrero and M4 World Champions Team Echo.

Songwriter and producer Jonathan Manalo, who’s also the creative director of ABS-CBN Music, says,  “‘Live Vivid’ aptly describes Gen Zs who live and love large and want to capture every inspiring moment with their gadgets.”

“Xiaomi’s latest campaign for the Redmi Note 12 Series talks the Gen Z language of living vividly in today’s world,” says Xiaomi Philippines marketing head Tomi Adrias. “We love their creative self-expression, the contagious fun of their content, and the passion with which they live life.”

In addition, the Redmi Note 12’s energetic pop song has also turned into a TikTok challenge called the #LiveVividDanceChallenge, where five winners aged 13 and above get the chance to win one of five Redmi Note 12 5G worth Php16,500 each. Three lucky winners will also get the chance to win 50,000 AirAsia Points redeemable via their AirAsia Member ID. They simply have to post dance videos on their accounts using the #LiveVivid Branded Effect on Tiktok. The post must be public until the end of the promo and include the hashtags #LiveVivid and #RedmiNote12Series in their video captions. The promo event will run from April 19 to July 23, 2023 and the winners will be awarded starting July 7, 2023.


The Redmi Note 12 is the perfect smartphone to live life with enthusiasm, start on new journeys and make great memories. You can capture your life—from momentous to  everyday events—from every angle with a triple camera system featuring a high-resolution main lens, an ultra-wide lens, and a dedicated macro lens.

With an eye-catching design, Redmi Note 12 features a 6.67” AMOLED display that lets you watch content with vivid color for a seamless visual experience.  Its 4096 levels of brightness adjustment allow screen dimming to be smooth and subtle and takes out the glare when the ambient lighting changes. Redmi Note 12 delivers smooth and boosted performance with a powerful 6nm Snapdragon 685 from Qualcomm.

If you’re a content creator or an avid content consumer, you’ll love that you don’t have to charge frequently with its super long battery life of up to 1.35 days.

Now’s your chance to make excellent content with the Redmi Note 12. Take the #LiveVividDanceChallenge on Tiktok! Promo runs from April 19 to July 23, 2023. Awarding of five winners of Redmi Note 12 will be held starting July 7, 2023.

For more information, visit Xiaomi’s official Facebook page and  visit Xiaomi’s official website. Online purchases are available via Xiaomi’s Lazada, Shopee, and TikTok Shop (@XiaomiPhilippines).








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About Xiaomi Corporation 
Xiaomi Corporation (“Xiaomi”) was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is a consumer electronics and smart manufacturing company with smartphones and smart hardware connected by an IoT platform at its core.
Embracing our vision of “Make friends with users and be the coolest company in the users’ hearts”, Xiaomi continuously pursues technological innovations, compelling user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.
Xiaomi is one of the world’s leading smartphone companies. The company’s market share in terms of smartphone shipments ranked no. 3 globally in the first quarter of 2022. The company has also established the world’s leading consumer AIoT (AI+IoT) platform, more than 478 million smart devices connected to its platform (excluding smartphones, tablets and laptops) as of March 31, 2022. Xiaomi products are available in more than 100 countries and regions around the world. In August 2022, the company made the Fortune Global 500 list for the fourth time, ranking 266, up 72 places compared to 2021.

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