Artifract, Ely Buendia collaborate to launch fractionalized music NFTs

Artifract, the country’s first tokenization and fractionalization platform, has expanded its collection from art pieces to music, partnering with Pinoy Rock Icon Ely Buendia to enable fans and music lovers to own pieces of the latter’s music and artistry through the blockchain.


Artifract signed a partnership agreement with Buendia, WEU Event Management Services, and Dvent Productions to bring Buendia’s musical collection into the metaverse. Under this collaboration, Buendia will be releasing his exclusive musical NFT titled “Flamed Lullaby,” with a self-composed original tracking/song title called “Hele.”

The artwork is inspired by the Eraserhead’s last 2008 Reunion Concert, where the Sticker Happy Piano was burned and smashed during their final performance of “Ang Huling El Bimbo.”

“Artifract created a platform for iconic creators to digitize their works and to democratize access to it. We’re thrilled to enable Ely Buendia and many more artists, brands, and creators to build stronger relationships and connections with their audiences using the technology we developed at Artifract and UBX,” Rico Dela Cruz, the project owner of Artifract, said.

This never-before-released musical art piece will be heard and appreciated by not more than 1,000 owners of the NFT, at a base price of P50,000 per fractional NFT, with exclusive royalty rights and printed version of the Artwork plus Certificate of Authenticity, along with trade for the secondary NFT market once the 1,000 pieces are sold out.

“We’re excited to be working with Artifract. This new partnership allows us the opportunity to explore other ways of sharing our music in the metaverse. We look forward to curating an exclusive set of musical pieces for our upcoming Web3 project,” Ely Buendia said. A joint venture between UBX, the leading open finance platform in the Philippines, and art-tech startup Unit 256 Ventures Inc., Artifract utilizes proprietary “token factory technology,” which tokenizes real-world or digital assets.

By breaking down the NFT into smaller pieces, a process known as fractionalizing, an asset can be turned into multiple digital grids. Each digital grid can be owned by multiple owners.

Since the tokens can create a trustworthy framework for tracking and settling assets, trading transactions are streamlined. The system ensures security for digital transactions without the need to rely on third-party institutions or intermediaries.

“Our users will be able to appreciate and have access to exclusive fractionalized musical arts. Most importantly, they will own a piece of Ely’s musical art on the blockchain,” said Marvin Agustin, co-founder of Artifract.






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About UBX
Originally the financial technology venture studio and fund of UnionBank of the Philippines, UBX is now the Philippines’ leading Open Finance platform. UBX is predicated on a future where financial services are invisible: seamlessly embedded into the experiences and activities that truly matter to businesses and people. For partnerships, email us at [email protected]. For more information about the company and this article, please visit


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