Manila, Philippines– April 18, 2018
- Dell Latitude 5000 and 7000 line up empowers productivity and mobility without compromising performance and security
- thin-and-light laptop designs featuring recycled carbon fiber and 2-in-1 form factors to resonate with future workforce
- Dell brings visibility the importance and value of recycling, sustainable design, and circular economy with its recycled gold initiative
Dell EMC Philippines today introduced a suite of new commercial client solutions laptops designed to address myriad ways people work today and help them adapt and transition to the future. The innovations and improvements within these products are designed to improve performance, functionality, and overall user experience. In addition, Dell EMC Philippines also revealed the industry-first pilot project to reuse gold from e-waste into new motherboards.
“At Dell, innovation never sleeps. We’re passionate about creating technology that expands the boundaries of what’s possible,” said Ronnie Latinazo, Country General Manager, Dell EMC Philippines. “And, at the same time, we pride ourselves in finding better ways to do business responsibly, particularly through our supply chain.”
The new and refreshed Latitude portfolio is developed with the increasingly mobile workforce in mind, align with insights from various research sponsored by Dell. The latest global research shared the impact of emerging technologies that see 48% of global business leaders surveyed, including leaders in the Asia Pacific and Japan (APJ), believe they’ll have more job satisfaction in the future by offloading tasks to machines. Thus, businesses and the workforce today are increasingly critical on devices they need to support their work today and to help adapt to the future.
“We are entering the future of work where the way people work and run their businesses constantly change as technology continues to evolve. There is significant expectation riding on the positive impact emerging technology can bring,” comments Mitch Juliano, Field Marketing Manager, Client Solutions Group, Dell EMC Philippines. “To do that our customers want devices that can help them continue to be productive today and help them persevere for the future with performance, mobility, and security mentioned as the top features they need.”
Addressing a gap in the marketplace for thinner, lighter, and more powerful mobile devices that address the myriad ways people work, Dell unveiled the refreshed Latitude portfolio.
Performance Uplift for Dell Latitude portfolio
Designed for the mobile workforce, Dell’s Latitude portfolio of secure and manageable commercial notebooks and 2-in-1s has been fully refreshed with the latest dual-core and quad-core 8th Gen Intel® Core™ vPro™ 15W processors delivering significant performance improvement. Productivity benchmark tests show dramatic performance uplift over products based on the previous generation processors. The additional cores and threads make a noticeable difference in company networks when IT is running encryption, malware scans, and other background apps to secure and connect employees. The Latitude product line also has been updated with several exciting new hidden innovations.
Latitude 13 7390 and 7390 2-in-1: Impressive Power in a Premium Design
Dell Latitude 7390 line has been refreshed with thin and light designs, excellent efficiency, and powerful processing options. Latitude’s superior security, versatility, and accessories empower the way people work and maintain office-level productivity.
Built with high-end materials like magnesium alloy, the Latitude 7390 combines premium design with best-in-class durability. The 2-in-1 series offers outstanding flexibility with a touch screen that enables users to quickly access applications or use an optional active pen for fast note-taking. The active pen enabled by Wacom technology creates a more lifelike pen to paper experience with less lag and it attaches magnetically to the 2-in-1 so it’s always nearby.
The new Latitude 13 7390 comes with processor options up to Intel™ 8th Gen processors and PCIe SSD for optimal performance. Dell offers a wide range of hardware and software security options including Dell ControlVault ™ 2.0, contacted and contactless Smart Card Readers, touch fingerprint reader, or infrared camera, ensuring user’s information is secure.
Latitude 5290 2-in-1: Set Up for Success
At less than 2lbs, the Latitude 5290 2-in-1 is built for mobility. From meetings around the office to traveling across the country, its thin and light frame can fit anywhere. It allows users to work in luxury with its 12.3” convertible screen featuring Full HD finished with OTP touch panels treated with anti-glare resin, providing a superior display. Its narrow bezel, Intel® Core™ 8th Gen Processor, exceptional battery life & security keep users productive. The auto-deploy kickstand, which rotates up to 150 degrees for multiple viewing angles, offers a smooth work experience.
The optional travel keyboard and active pen help boost productivity. Streamline your workflow with an optional travel keyboard and active pen. The thin, lightweight keyboard attaches magnetically for easy transitions between laptop and tablet modes, while the active pen lets the user take notes directly on the screen and magnetically attaches to your device when not in use.
The Latitude 5290 2-in-1 offers multiple security options to meet diverse security needs. Features include essential multi-factor authentication hardware such as the optional FIPS 140-2, TCG certified TPM2.0, FIPS 201 certified smartcard reader, optional touch fingerprint reader, optional infrared camera, self-encryption drive, and NFC to prevent unauthorized access.
First announced at CES 2018, Dell also reveals an industry-first pilot to recycle gold from used electronics in new computer motherboards, which will ship in the award-winning Latitude 5285 2-in-1s starting spring this year. The pilot follows a successful feasibility study on server motherboards. The closed-loop gold process could support the creation of millions of new motherboards in the next year. This initiative expands Dell’s closed-loop program from plastics to precious metals.
“Materials innovation – where and how we source things like plastic, carbon fiber, and now gold for our products – is increasingly important for us,” said Latino. “When you think about the fact that there is up to 80x more gold in a ton of motherboards than a ton of ore from the earth, you start to realize the enormous opportunity we have to put valuable materials to work. It takes constantly thinking outside of the box and pushing the boundaries of innovation to solve some of the world’s most pressing environmental challenges.”
Dell has spent more than a decade working with sustainable materials in products and packaging. Since 2012, Dell has recycled more than 50 million pounds of post-consumer recycled materials into new products. As part of Dell’s Legacy of Good Program, the company has pledged to recycle 100 million pounds of recycled content into its product portfolio by 2020.
Dell ProSupport Plus
Dell’s commercial client solutions all come with ProSupport Plus, the most complete support solutions for enterprise customers in the industry, combining 24×7 phone access to expert technicians, onsite service after remote diagnosis, and support for both hardware and software, and proactive automated support. ProSupport Plus with SupportAssist takes up to 91 percent less time to resolve issues with technical support and up to 72 percent fewer steps in the support process.