Business leaders in the domestic and international hotel industry saw the excellent investment potential in Chengdu, home to giant pandas, and the capital of Southwest China’s Sichuan province, during a promotion event on the city’s hotel industry.
The 2020 Chengdu Hotel Industry Global Investment Promotion Conference convened on Oct 28, attracting hundreds of experts and business leaders from the hotel industry. During the two-day event, Chengdu released the development plan for a batch of primary cultural and tourism industry functional zones and the list of key cultural and tourism projects. Officials also introduced Chengdu’s relevant hotel industry-related policies.
Attendees inspect the development of the cultural and tourism industry and the hotel industry’s investment projects.
“I have come to Chengdu many times over the past few years, and every time I come, I discover new things and have new feelings,” said Liu Shijun, secretary-general of the World Tourism Alliance (WTA). He added that WTA is willing to work with all parties to deepen cooperation with Chengdu and support the city’s hotel and tourism industry development.
Liang Jianzhang, chairman of online travel agency Ctrip, said Chengdu has unique advantages globally thanks to its outstanding natural and cultural resources. He believes that Chengdu is to become one of the top destinations in China for international visitors.
“Chengdu has always been one of the top Chinese cities for Japanese people to visit. Everyone in Japan dreams of holding a giant panda in Chengdu in their lifetime,” said Bika Han, general manager of Hoshino China GSA, via a video connection. She added that Chengdu is one of the markets that her hotel values most in China.
Qu Qiang, executive vice president of Brilliant Group, said the Group conducted in-depth research on major cities in China after the COVID-19 epidemic and finally picked Chengdu as their first investment destination among China’s new first-tier cities.
Through cooperation with the Chengdu Culture and Tourism Group, Brilliant Group will build a high-end hotel in Kuanzhai Alleys, a famous local cultural landmark.
Brilliant Group’s new accommodation will be under the Brilliant brand, while two other hotel brands under the Group are also to settle in Chengdu soon, said Qu.